According to Wikipedia, SEO or Search Engine Optimization is defined as “the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.”
Sounds complicated? Well it isn’t…
Search engines are huge money makers for who? Primarily the search engine companies. Google and Yahoo are huge global corporations. They rely on loyal consumers – you and me – who go to their sites looking for what we need. We go to our favored search engine – the law of averages says this will be Google for most people – because Google gives us what we want – quality results from our searches. It is the job of the search engine to find relevant websites online and deliver these to the user in the most relevant way to their search.
These facts make the job of the website search engine optimizer simple and clear. To create a website or adapt an existing website to make it as visible to search engines as possible, with outstanding content that is relevant to users both looking at the site in particular, and trying to find the site through online searches.
Although Google’s complex algorithm for deciding how to rank websites changes frequently, there are some fundamental rules to follow. We follow these rules while creating or working with your website, delivering a measurable increase in relevant traffic to your website and business.
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