SEO & Web Marketing
SEO or Search Engine Optimization is defined according to Wikipedia as “the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.”
Sounds complicated? Well it isn’t…
Search engines are huge money makers for who? Primarily the search engine companies. Google and Yahoo are huge global corporations. They rely on loyal consumers – you and me – who go to their sites looking for what we need. We go to our favored search engine – the law of averages says this will be Google for most people – because Google gives us what we want – quality results from our searches. It is the job of the search engine to find relevant websites online and deliver these to the user in the most relevant way to their search.
These facts make the job of the website search engine optimizer simple and clear. To create a website or adapt an existing website to make it as visible to search engines as possible, with outstanding content that is relevant to users both looking at the site in particular, and trying to find the site through online searches.
Although Google’s complex algorithm for deciding how to rank websites changes frequently, there are some fundamental rules to follow. We follow these rules while creating or working with your website, delivering a measurable increase in relevant traffic to your website and business.
Sites designed and SEOd by us
Sites I design naturally rank very well in online searches. Sites I have been contracted to work on that are currently live have seen dramatic improvements in search engine traffic, with corresponding increases in sales.
Sites detailed in the ‘web design‘ section all rank well in Google.
Tharpa Publications ranks on page 1 of Google when searching for ‘books on buddhism‘ .
International Protection – ranks well when searching for ‘close protection courses israel‘ – a very competitive market.
Counter Threat Group website ranks on page 1 of Google when searching for ‘bodyguard london‘.
Search Engine Consultancy work
Other sites I have consulted on include the Quintessentially Luxury Lifestyle Group websites. Within 3 months,visits on average more than doubled to their 14 sites from search engine requests, delivering to most of the Group companies a measurable increase in inquiries and sales.
Examples of the success of this are Quintessentially Escape ranking on the 1st page of Google when searching for ‘luxury experiences‘, and Quintessentially Wine ranking on the 1st page of Google when searching for ‘exclusive wine club‘.
Search Engine Marketing
Google, Yahoo etc – these huge search engine companies, don’t make money just giving consumers relevant internet searches. They make their money through advertising revenue – giving companies the opportunity to advertise on theirs and others websites using Pay Per Click marketing.
As driving organic, non paid search engine returns can take some weeks and months to deliver strong results, many companies like to balance both non-paid and paid methods to drive traffic to their sites – I can advise on this.
